Press Release
Press Release
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Wicked Salem Tours Announces Official Launch & Expands Branded Immersive Tour Experience
Salem, Massachusetts — [11/30/2025] — Wicked Salem Tours, Salem’s newest story-driven historical walking tour company, is proud to announce its official launch after receiving its tour guide license from the City of Salem and finalizing all operational requirements for public offerings.
Founded by Mark Anthony DellaPenna Jr., Wicked Salem Tours introduces a bold evolution in Salem storytelling — combining verified history, theatrical presentation, immersive brand narrative, and creative media to produce a uniquely engaging experience for residents and visitors alike.
Wicked Salem Tours currently offers the following featured experiences:
The Wicked Walking Tour (60 min) — An entertaining and accessible introduction to Salem’s landmarks, myths, and turning points.
The Wicked Historical Tour (60 min) — A deeper, research-focused dive into Salem’s past, with special emphasis on recorded facts and historical accuracy.
The Wicked Night Tour (60 min – evenings) — A fun, atmospheric nighttime journey that blends mood, mystery, and Salem’s darker aesthetics in a non-sensational, respectful way.
The Wicked Halloween Tour (90 min – October only) — A seasonal experience that incorporates special effects, cinematic staging, and photo/video opportunities.
Wicked Salem Tours takes a respectful approach to Salem’s history — particularly regarding the 1692 trials — honoring its victims, contextualizing myths, and emphasizing empathy and education.
“Wicked Salem Tours was built around connection, storytelling, and honoring truth,” says Founder & CEO Mark Anthony DellaPenna Jr. “Our tours are not just walks through streets — they are emotional, narrative journeys through culture, memory, and time. We want our guests to feel something real.”
The brand also introduces a groundbreaking transmedia story universe, including:
Tour Wars, a cinematic fictional series set in a mythic parallel timeline
Prologue, the bridging series connecting fiction to the real-world brand origin
The Wicked Club, a membership experience offering exclusive content, inside access, and VIP benefits
Additionally, a dedicated public update page has been created at WickedSalemTours.com to keep the community informed regarding the company’s operational developments, collaborations, and local engagements. Visitors may subscribe to receive notifications when official updates are made.
Wicked Salem Tours is now open for bookings, private tours, and collaborations with local institutions and businesses.
About Wicked Salem Tours
Wicked Salem Tours is a Salem-based historical walking tour company founded by Mark Anthony DellaPenna Jr. Its mission is to bring Salem’s past — and present — to life through immersive experiences that blend theatrics, history, and creative storytelling.
Media Contact:
Wicked Salem Tours
Email: WickedSalemTours@gmail.com
Website: https://www.WickedSalemTours.com
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