Wicked Connector Guidelines

The Wicked Connector is a curated collaboration network operated by Wicked Salem Tours. These guidelines exist to ensure all collaborations uphold brand integrity, historic responsibility and professional standards.

All approved Wicked Connectors are expected to review and adhere to the following guidelines. Failure to do so may result in removal from the network.

Core Principles

All Wicked Connector relationships are built on three non-negotiable standards:

  1. Brand & Narrative Alignment
  2. Professional Conduct & Reliability
  3. Mutual Value Exchange

These principles apply to all connectors, regardless of category or collaboration type.

Brand & Narrative Alignment

Required:

  • Accurate and respectful representation of Salem’s history and cultural context.
  • Alignment with Wicked Salem Tours’ tone, messaging ad values.
  • Honest portrayal of experiences, tour and collaborations.

Not Permitted:

  • Sensationalism, misinformation or historical. misrepresentation.
  • Gimmick-based, novelty-first or costume-only portrayals.
  • Unauthorized use of Wicked Salem Tours name, logo or likeness.

Any public-facing content referencing Wicked Salem Tours must be approved when required and align with established brand standards.

Professional Conduct & Reliability

Expected Conduct:

  • Clear and timely communication.
  • Respect for tour operations, guests and staff.
  • Adherence to agreed timelines, deliverables and access terms.

Unacceptable Conduct:

  • Disruptive behavior during live tours or events.
  • Failure to honor agreed commitments.
  • Public disputes, misleading claims or unapproved announcements.

Wicked Salem Tours reserves the right to pause or terminate collaborations that negatively impact operations or the guest experience.

Mutual Value Exchange

The Wicked Connector is not an exposure-only network.

Required:

  • A clearly defined value exchange.
  • Transparent expectations and scope.
  • Respect for time, resources and audiences.

Not Permitted:

  • One-sided promotional requests.
  • Undefined or speculative deliverables.
  • Requests that rely solely on exposure as compensation.

All collaborations are evaluated on a case-by-case basis.

Content, Media & Usage

Content Guidelines:

  • Content featuring Wicked Salem Tours may require pre-approval.
  • Usage rights, credits and distribution terms will be defined per collaboration.
  • Content may not be altered in a way that misrepresents the brand.

Media & Assets:

  • Logos, images and brand assets may only be used with permission.
  • Assets may not be modified without approval.
  • Assets may not be shared with third parties without consent.

Access & Participation

  • Wicked Connector access is granted selectively.
  • Participation levels may change based on performance, alignment and reliability.
  • Access to tours, equipment or experiences is not guaranteed.

Wicked Salem Tours may adjust or rvoke access at any time.

Confidentiality

Wicked Connectors may receive access to non-public information, including upcoming tours, campaigns or internal processes.

Such information must:

  • Be kept confidential.
  • Not be shared without written permission.
  • Not be used for personal or third-party gain.

Removal & Termination

Wicked Salem Tours reserves the right to:

  • Decline any application.
  • Pause or terminate any wicked connector relationship.
  • Remove access without notice if guidelines are violated.

Removal does not require public explanation.

Acknowledgment

By applying to or participating in the Wicked Connector, wicked connectors acknowledge that they have read, understood and agree to these guidelines.

Contact

For questions regarding the Wicked Connector or these guidelines, please contact:

Email: WickedSalemTours@Gmail.com